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Wednesday, January 15, 2003 8:27:40 AM
LONDON, Jan 15, 2003 /PRNewswire via COMTEX/ -- MSN Mobile has launched a
brand-new visual messaging service called "MagicTXT" which automatically
"thinks" of an appropriate graphic for any SMS message, based on technology
provided by FunMail Inc. of California and conVISUAL of Germany. The MagicTXT
service has been launched through MSN Mobile to subscribers of Orange UK,
Vodafone UK, O2 and T-Mobile UK on the shortcode 86010, reaching over 49 million
wireless users.
"We think FunMail is a great application that will be of high interest to MSN
Mobile and wireless subscribers in the UK," said James Leaver, Business
Development Manager, MSN UK. "We are pleased to be working with FunMail and
conVISUAL to bring this service to our users."
MagicTXT enables users to type in any text message, which is automatically
converted to compelling relevant images starring characters such as Garfield and
South Park. The image is then combined with the user's original message and sent
to a recipient. For example, if a user types in "Let's go out for lunch" an
image related to food or lunch would be selected, automatically combined with
the original text, and passed to a recipient.
"We are delighted to be working with MSN Mobile and conVISUAL to launch this new
MagicTXT service in the UK," said FunMail CEO Adam Lavine. "The UK market holds
huge potential for FunMail's peer-to-peer visual messaging technology, and MSN
Mobile is a great partner for us to work with to unlock this potential."
"MagicTXT enhances mobile communication with emotions and fun," added conVISUAL
CEO Thomas Wolf. "With FunMail and MSN we joined a fantastic partnership that
offers the MSN UK user base a new and unique quality of messaging."
MSN, the UK's most visited web destination,(1) will market the service to MSN
Hotmail subscribers, as well as through their portal site at
www.msn.co.uk/msnmobile/magictxt
(1) Nielsen At Home and At Work, September 2002
How to Use MagicTXT:
Type in your friend's telephone # and a message ("07712345678 THINKING OF U")
and send to 86010 (works on all UK networks). To send to yourself, leave off the
telephone number. For more information Txt "HELP" to 86010 or visit
www.msn.co.uk/msnmobile/magictxt
About FunMail:
FunMail Inc. provides carrier-grade content-driven visual messaging solutions
for wireless operators worldwide. Founded in 1999 and headquartered in
Pleasanton, California, FunMail's unique patent-pending technology integrates
with existing SMS and MMS messaging networks to upgrade their capabilities to
include visual messaging. For more information visit www.funmail.com
About MSN.co.uk:
MSN attracts more than 250 million unique users worldwide and 11.2 million
visitors per month in the UK. Available in 34 markets and 18 languages, MSN is a
world leader in delivering Web services to consumers and digital marketing
solutions to businesses worldwide. The most useful and innovative online service
today, MSN brings consumers everything they need from the Web to make the most
of their time online.
Best of breed services available on msn.co.uk include MSN Hotmail, the UK's most
popular free web-based e-mail service with 7.4 million users in the UK and over
110 million users worldwide (MSN Internal data); MSN Messenger Service, the UK's
number one instant messaging service on the internet with 4.5 million monthly
users (MSN Internal data 2002) and MSN Search, the UK's number one search engine
with 10 million users per month (MSN internal data). MSN is located on the Web
at www.msn.co.uk
About conVISUAL:
conVISUAL is the first WASP focusing on Visual and Multimedia Messaging Services
for today's and tomorrow's mobile networks. With its messaging- platform
"Multimedia Message Broker" conVISUAL realizes messaging services in a full
service approach -- from the initial concept and development to operation and
further development of services. With profitable value added services conVISUAL
allows its customers to enable all mobile users to benefit from mobile
multimedia feelings within GSM, GPRS and UMTS networks. Please visit
www.convisual.com
Garfield (C) PAWS
South Park (C) Comedy Central
All rights reserved.
SOURCE FunMail Inc.
CONTACT: Aiko Nomura of FunMail, +1-925-455-1200, or press@funmail.com;
or Sandra Wiewiorra of conVISUAL, +49-208-8596-807, or press@convisual.com
URL: http://www.msn.co.uk/msnmobile/magictxt
http://www.convisual.com
http://www.funmail.com
http://www.prnewswire.com
Copyright (C) 2003 PR Newswire. All rights reserved.
-0-
KEYWORD: England
California
Germany
INDUSTRY KEYWORD: CPR
MLM
TLS
(Wall Street)
Daniel Nieves
Daniel Nieves
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