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Thursday, 10/13/2011 6:36:04 PM

Thursday, October 13, 2011 6:36:04 PM

Post# of 348615
Compensated Awareness Post View Disclaimer
First of let me say that I am likely the one that has been most critical and vocal of those criticisms directly to the company since I became a shareholder. Critical on things I felt could have been done better. Those criticisms were often a collection of other shareholder thoughts. I have always seen the potential here and respected the solid management that this company has had and still has. They always impressed me as one of the best I have seen in penny stocks. That is why I took the time in the first place. I liked everyone
I want to give my opinions on the new shift in the business model of the company. My opinions actually are harnessed from experience. They are just my opinions don’t buy or sell because of them. I owned a company that is very similar to Digital Clarity. I first started by developing one of the first online shopping sites with full security. This particular company is still selling online and is still in the family. It received national attention at one point being one of QVC’s best products on their 50 50 tour. I then launched a Internet firm which designed corporate websites and handled their online advertising. I did several shopping sites as well. My company was fully operating when Google launched Google Ad Words which I became a strong advocate of and managed campaigns for clients. One of the more widely used search engines was Alta Vista at the time. Reggie I believe began his career working for them around that time. Digital Clarity in my view has an enormous potential for growth as Reggie wrote about today. Besides what he has mentioned our global marketing has recently turned mobile and social. Almost every company that has a website has some need to adapt to the mobile technology and advertise through social media. Billboard artists are screaming for answers to issues surrounding social media. That is a massive market. It is not a matter of being able to pick up new business and grow revenue it’s a matter of handling the work load that will come with an expansion into the US and make it profitable. Reggie has a very high level of technical ability. He has always been the most tech savy person in the company and is competitive with anyone in the market imo. This makes Cloud Channel a perfect fit for Digital Clarity as well. Digital Clarity is currently bringing in 1.5M in revenues and if I recall correctly enjoying a net healthy net income. Digital Clarity is focused on how to make money now. That does not mean the company can or will stop putting money into research and development for future Cloud Channel products. Reggie already alluded to recently that he has identified a technology within Cloud Channel that he can bring to market soon not just with independent labels but signed artists as well. This is an example of the mind set of Digital Clarity. The business is looking to make money now .That is something I can identify with and its what this stock and its shareholders need the most. Someone said today this is turning into a one man company. Quite the contrary. I have had the opportunity to work with a couple of Reggie’s associates. They have impressed me as highly trained capable individuals. Any expansion into the US will mean hiring an additional work force to handle the work load. I see the company associates as growing in numbers not reducing as long as Digital Clarity plans and executes its growth properly.

We have a great strategic partner in Aderra, thanks to Linda in the first place for landing it. The strategic partnership with Aderra I am confident Reggie will begin to work with and make things happen. Again this is my opinion only. It has been pr’d about Steve at Aderra bringing in a celebrity endorsement. I see no reason why that will not happen. He is connected. He has personal relationships with these artists. I bet he will get it done. Reggie’s ideas to take a technology within CC, bring it to market for independent and signed artists, could circle us with many artists. Keep in Mind Aderra has the client base of most of the top billboard artists. We have a ready made client base all we have to do is deliver something they need and want
My biggest concern at the moment is our share price. Linda has done a great job of funding this company and stretching resources a very long way with minimal dilution. However she is not a miracle worker. This share price if not turned around can hurt us. I hope all the shareholders give this just a little more time. We can get this turned around! If/when Reggie is able to start delivering some good news with $$$ attached sentiment will change fast and hopefully the share price too. I plan on staying on board and help in any way I can. When it comes time to resume the awareness program I will be ready. I have not stopped planning for when the time comes. Those that worked with us in the last campaign did a great job. They really worked hard. I would like to utilize what worked and try other ideas as well. It’s too bad we got stopped in our tracks we had a successful first leg and were set for bigger and better things. That should not have happened but it did and everyone suffered from it. The next time I expect we will finish what we start. I would love to see the company get to the point where independent sources start covering us. That is the best advertisement a company can get. Until they do get to that level we have to do what we can with available resources to get the word out about developments as they happen
Best of luck to everyone

Disclaimer: My posts are IMO, I am not a Professional analyst Do your own DD before investing/trading . My opinion is subject to change quickly depending on market conditions or other considerations!