Monday, October 03, 2011 3:23:02 PM
Given their history of fluff PR's in the past, expect the worse (as if they ever learn or learned something).
As to a possible FDA-decision, do not count on it AT ALL (it seems very improbable they could have scheduled this conference early september, wildly guessing 4 weeks in advance they would obtain a clearance by then).
The only news that could be favorably received is a well laid-out, clear, concise roadmap, within the immediate future/with a near timeline, as to how the retail launch in Canada and the UK is going to take place. All this argued with concrete facts, figures and goals, budgets, parties involved, number of stores, numbers of visits by sales force, accompanying marketing, PR and advertising efforts etc...etc...
Anything less, and we're doomed for a fall to 0.0001.
I'm afraid I may have to earmark this post for future reference...
It's with anxiety that I am awaiting doomsday.
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