CBA Florida Inc. (fka CBAI)

[The_Scraps_Rock]

Not trying to answer for Pitt, but just my own thought: If a CEO is willing to invest or put his money into a different venue rather than his own company, that doesn't speak well for his outlook on his own company.

Think about it - you own a respectable company with many investors. Your paycheck is coming not from profits but from shares of stock sold into the market which reduces the value of current investors shares. With that money you make, instead of investing in the company and the people that are paying your check, you decide to invest in a venture that does not benefit the people who are giving you your ability to live. From the vantage of the investor, it's a slap in the face. We give to you, but you won't give back to us. We won't see any value out of frozen foods gift group unless we're invested with them(which is currently impossible). It makes it seem as if you don't have any hope for your current business and want to have a fall back plan in case your current business fails. This in turn reduces the outlook of the investor by making them cast doubt on their invested company. It's a no-win for investors.

I may be speculating, but from the vantage point of the investor, that's how it looks.