Friday, September 23, 2011 9:25:45 AM
If you were ready to go, and you started the PR campaign, that means that you should've had all your PR's on a big storyboard as a layout to your campaign (or something along these lines, point is, you had a lot ready to go for continuity's sake). There should have been some organization to this, and I will give RTG the benefit of the doubt and say that there was. Well, now all that has really happened is some things move down (PR's more centered around CC) on the storyboard, and some things may need to be pushed up (other PR's about DC, other partnerships, more revenue, aderra partnership updates with the whole live concert thing, how about a Flowcaster update?). That should've been contemplated first thing when they found out a delay had occurred. Go back to your storyboard and see what changed, and how to maneuver. Don't sit idly by while investors look at more failed promises. This, in addition to the "share buyback", and you have a company that is looking more like it shouldn't even bother reporting. It's not being respected, and deservedly so. Think about it, the company hasn't moved backwards at all, it just haven't moved forward, and the PPS is getting absolutely punished. You know why that is? It's all because of management and the investors lack of faith in them and their promises (a downward PPS isn't due to increased rev.'s, that's for sure). This situation, where you have good news come out (like rev. increase) and the stock still can barely manage a gain, is EXACTLY what you find elsewhere in the pink sheets world.
Now, here we are three and a half weeks later, and the meeting has yielded no immediate results. If someone at that meeting was absolutely intent on turning this thing around, they would've put together 3+ weeks of silence with the absolute atrocious pps performance with the investor semi-mutiny, and said "Hey guys, after this meeting, let's get back to our shareholders ASAP. We have a bunch of marketing people here who should know how to smooth things over with the public. We need a statement, we need another shareholder letter, we need something if we are going to delay further. Silence will no longer do any party any good, and lets not leave until we have something."
If, at the meeting, they looked at their storyboard and there was nothing to move up in place of the PR's that have to be extended until later, then they create something to placate fears and uncertainty. So, with another cold (no-news) open, either someone didn't say the above, or the board decided it was better to keep everyone in the dark. Either way, I despise myself right now for thinking this company was a player, it clearly isn't ready, delay or not. Dom's blog indicates that he should've been that guy in boardroom to say the above... Dom's blog says he has worked at "smart marketing companies helping big companies solve their problems..." WELL DOM, you have a problem. Time is seriously running out to the point where RTG says "no wait, we're launching soon..." and investors will say "who cares? you've said that before". You will be considered just another pink sheet stock if you fail and fail and fail. DO NOT fall into that pattern. CHECK UP ON THINGS. MAKE SURE THE SHUTTLE IS READY TO LAUNCH BEFORE YOU PUT THE ASTRONAUTS ON BOARD. I said they needed strong news for their next PR, well I've also stressed transparency: If we get something candid, I'd be a lot happier. If we get something strong, that means that we've started the campaign again, and we'd all be a lot happier. It is 2:25 PM in the afternoon in London... If we weren't one of the top concerns at this meeting, it means that they're still hashing out how to get CC back on track. Really, those are their two big things. And if the campaign isn't being rectified, then its all about CC (and that is the correct priority, IMHO), but then that means that CC is just in disarray.
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