BB's Stock Haven

[hlniv]

barrels: How nice would some good celebrity endorsement news be for BLYM?

Think I've got a beat on who the celeb might be. Not too many accomplished equestrians in the entertainment industry, but I think I've found one:

First, read the PR:

2005-05-20 10:52:28
B: Billy Martin's USA, Inc. Unveils Plan to Launch Equi-Sport Apparel Line ( PRIMEZONE )

LOS ANGELES, May 20, 2005 (PRIMEZONE via COMTEX) -- Billy Martin's USA (Pink
Sheets:BLYM), the 26-year-old, born-and-bred American brand known for its
apparel and accessory products with a "western flair," today announced its plans
to launch its Equi-Sport Line of apparel.

The new line will fuse 'Hollywood Hip' fashion and styling with the latest,
high-tech fabrications and materials. According to Elizabeth Israel., Billy
Martin's sportswear designer (and no stranger to technical know-how, with
graduate degrees in physics and computer science, including a Ph.D. from the
Univ. of Colorado), the new, proposed Billy Martin's Equi-Sport line will be
targeted to the rapidly growing market niche of both western and English
equestrian enthusiasts in the U.S., as well as the large and growing sector of
U.S. collegiate equestrian teams.

Israel said, "Our goal is to take classic western and equestrian style elements
and weave them into a collection of fashion-forward apparel products suited to
perform technically for the amateur equestrian athlete, the serious competitor,
as well as the fashion-conscious individual who wants to sport an equestrian
'look', whether the consumer actually rides a horse or not."

Billy Martin's is presently in negotiations with a prominent entertainment
celebrity--herself an accomplished equestrian athlete who competed at both the
collegiate and professional levels--to not only promote the new line, but also
participate in its design. According to CEO, Doug Newton, "we hope to announce
this celebrity personality soon, but only after we conclude negotiations with
her bevy of counselors, lawyers, agent, publicist and personal manager. This
celebrity is perfect for our new line, not only because of her personal appeal
but because she actually knows about and believes in what she will be
promoting."

Statements about the company's future expectations, including......
-------------------------------

Now, read the link:
http://www.zipperfish.com/hottie/hottie-kate-bosworth.html

-snip- "An award-winning equestrian, her big break came about in 1998 during a casting call for Robert Redford's The Horse Whisperer."


Be nice to see a PR announcing this kind of launch and supporting public spokesperson / endorsement....

Should be a great week !

Think I'll repost this on the BLYM Ihub board. Need to get that thing jump started....