barrels: How nice would some good celebrity endorsement news be for BLYM?
Think I've got a beat on who the celeb might be. Not too many accomplished equestrians in the entertainment industry, but I think I've found one:
First, read the PR:
2005-05-20 10:52:28 B: Billy Martin's USA, Inc. Unveils Plan to Launch Equi-Sport Apparel Line ( PRIMEZONE )
LOS ANGELES, May 20, 2005 (PRIMEZONE via COMTEX) -- Billy Martin's USA (Pink Sheets:BLYM), the 26-year-old, born-and-bred American brand known for its apparel and accessory products with a "western flair," today announced its plans to launch its Equi-Sport Line of apparel.
The new line will fuse 'Hollywood Hip' fashion and styling with the latest, high-tech fabrications and materials. According to Elizabeth Israel., Billy Martin's sportswear designer (and no stranger to technical know-how, with graduate degrees in physics and computer science, including a Ph.D. from the Univ. of Colorado), the new, proposed Billy Martin's Equi-Sport line will be targeted to the rapidly growing market niche of both western and English equestrian enthusiasts in the U.S., as well as the large and growing sector of U.S. collegiate equestrian teams.
Israel said, "Our goal is to take classic western and equestrian style elements and weave them into a collection of fashion-forward apparel products suited to perform technically for the amateur equestrian athlete, the serious competitor, as well as the fashion-conscious individual who wants to sport an equestrian 'look', whether the consumer actually rides a horse or not."
Billy Martin's is presently in negotiations with a prominent entertainment celebrity--herself an accomplished equestrian athlete who competed at both the collegiate and professional levels--to not only promote the new line, but also participate in its design. According to CEO, Doug Newton, "we hope to announce this celebrity personality soon, but only after we conclude negotiations with her bevy of counselors, lawyers, agent, publicist and personal manager. This celebrity is perfect for our new line, not only because of her personal appeal but because she actually knows about and believes in what she will be promoting."
Statements about the company's future expectations, including...... -------------------------------
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