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Saturday, 06/18/2005 11:18:26 PM

Saturday, June 18, 2005 11:18:26 PM

Post# of 433133
IMO Weekend Musings: I’m thinking out loud for a moment regarding the public relations individual at Nokia—you might really have to earn your money shortly. Yes IDCC could have some big downside with a possible loss, but there could be an IDCC win with continuing lawsuits. So you have to wonder about this Nokia PR guy. I mean how is he/she going to spin a significant loss to their investors, the local populace, and industry-wide colleagues? You mean little IDCC beat you? You had to pay out how much? Was it that much in interest and penalties? And you couldn’t come to any agreement beforehand? Now why is that? Yes, this person will have their hands full, especially when the press begins to get wind of what could become a major story. The mainstream media will have a field day with the “David vs.Goliath” analogy, and then the “baby q” verbiage will be resurrected like a phoenix. Shortly thereafter, the questions will rise about Nokia’s leadership, their board’s leadership, and maybe even about the effectiveness of incentive stock options. Yes, this poker game is high stakes and there have been only a few blinks and twitches so far. Picture Jorma standing before a battery of cameras and recorders. Somehow I envision daily follow-ups, along with stories of the “underdog” being quoted. Will Nokia’s stock tank—nope. And I’m sure they’ll quickly add they had the amount covered, thus it won’t impact their profitability. But many times an image can be irreparably harmed, or at the very least have long term effects. Last picture—think of the WSJ doing a week-long series on patent infringement, with foreign OEM’s taking advantage of American companies. And don’t forget interviews with Congressional leaders regarding whether or not there’s a level playing field out there. Add in the Europe vs. America linkage and it sells well via numerous media formats. You can almost envision some beads of perspiration glistening on the PR individual’s face as the camera lights are turned on.
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