Digital Brand Media and Marketing Group Inc (DBMM)

[justcallmeDD]

I don't know if this is their one and only shot IMHO, I do believe that they can pick it up after a lapse but its going to be much harder and it won't be as effective as if they just continued along their set out course. They waited to start this entire campaign for a reason. Now, we're left wondering why they started in the first place? Now, I'm questioning the entire approach if this is how its going to continue.

You wait until you have good news built up and you can keep a constant awareness campaign going. Then it starts, hooray! Then you stop it after some lackluster/generic/scene-setting news items (granted, there were some great, but disrespected, items in there as well). In my opinion, thats the time to double down and show the market that you actually have some cannons in your arsenal, not just fluff. You set the scene, now finish it. You just gave the context for the news that's supposedly coming, right? If you aren't going to serve dinner, dont set the table. The tone I'd want to set is; 'wait a minute, take us seriously, we're here to help change the game, allow us to re-introduce ourselves'. But it's either not the tone they want to set (in that case, what is?) or they don't have the ammo (in that case, why wait so long and then WHY START?)

If you want to see idle investors with moderate expectations turn into activist investors with demands, look at companies who missed deadlines and always underdelivered. I'm not saying we're at that point yet, and I'm certainly not calling for heads to roll. I want those in power at RTG to push back for themselves, the company they represent, and for their investors. Show some fight, you lost the first round