Monday, September 12, 2011 10:12:25 PM
i have a guess..
this partnership with Aon comes with a minimum guarantee. they likely established discounted pricing within this also. a company the size of Aon with it's clientele wouldn't go through all of the PR, legal, approvals, etc.. etc.... for a product like this unless it will be used.
my guess is they'll be moving significantly more units of the pro version than we'll see in the short term through consumer facing.
you have to consider the corporations that employ Aon's services and why they do... RISK MANAGEMENT. this has a lot to do with minimizing deaths and keeping employees efficient- but it also has a lot to do with preventing law suits.
corporations are obsessed with safety precautions and procedures that keep them out of the court room.
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