Weby, instead of assingning new meanings to old words, now we are creating new word combinations. Add it to the Wave dictionary:
Known Computing: Assuring only intended computing occurs.
Wave time: renders the definition of all references of time to "at some pt. in the future".
WIBRS: Wave investor random bouts of range syndrome.
Pypeline: potential customer who has been contacted by any form of communication or might have heard company message at a trade show or any company sponsored event.
Break evin: a term that describes a state where revenues are in the "ballpark" of expenses.
I have no issue with the phrase. Considering Wave's business model is evolving and complex, the use of a meaningful, generic and obscure phrase is not a bad idea. The messaging that goes with the phrase is more important than the phrase itself. Who knows, maybe Michael accidently sent the wrong bitmap. As an FYI, Peter voted for: "Wave, Calvin and Hobbes in my Pocket".