Weby, if the Wave CEO yelled, would anyone hear it? I think Wave's vision & voice might actually mean something if they get a few more notable and publishable wins. Right now they are just another company with another solution. Steven and company need to give people a reason to listen to them within a few sentences, but at the same time credibility plays a role in gaining attention. It would be nice to see them find creative ways to get front and center attention, but they are planting flags in a lot of critical real estate while aligning with the right bodies and technologies.
From a messaging stand pt., let's start with how much money I save. Is my business more secure? Is my intellectual property safer? Are my customer’s secrets safer? Is my reputation better protected? Does my productivity improve...for my IT staff and for my end users? Do I save on possible litigation expenses? I think generally speaking, from my exposure on CCs and webinars, Wave sells the technology more than the benefits of the technology. They need to crystalize the benefits of what they are selling to investors and to customers. Maybe they are doing so with customers. I personally have not seen that approach with investors. Steven uses his cell phone and cable box example often, but he never relates it to how Wave helps simplify one's life. The way the message is related is far too abstract in my opinion. Additionally, his credibility play is the deployment of 100's of mm of TPMs, but he does not tell us why they are being deployed as part of his credibility play.
There are many ways to get from pt A to D. I think we are getting there, but to your pt -- perhaps there are ways to get there without visiting B & C.
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