Digital Brand Media and Marketing Group Inc (DBMM)

[davidam]

How it all fits together

In 2010, we announced that we’d be building the CloudSphere Partner Network. Much has changed since then, but the vision remains exactly the same. The point of the network is to extend our capabilities so that we can build faster, win more, do more, earn more and outcompete.

In order to illustrate how it all fits together, let me give an example. Please note that this is hypothetical and intended as an illustration, not a rumor.

ABC Production Co has been engaged to film Fictionstock Festival and wants to exploit their footage online. The festival has several headline sponsors who also want to be able to use selected footage on their websites and generate branded merchandise opportunities. In order to do this the brief includes:

* Live stream from the main stage with a pay-per-view event for the headline act
* Make video-on-demand available for all main stage acts
* Create an interactive merchandising opportunity for the title sponsor around the headline act
* Make video-on-demand available for all other stages utilizing user generated content

Preparation

1. Event team is assembled including: CloudChannel, Digital Clarity, Aderra and Origin Digital
2. CloudChannel team works with the production company, the acts and the sponsors to establish how the rights framework will be modeled for major acts.
3. Client account created in CloudChannel and all contacts, administrators etc are given access to the system
4. Event created, then team models the rights agreements, creates the Web TV channels and sets syndication rules (if any)
5. Digital Clarity briefed on the pay-per-view events and designs marketing strategy to attract fans to the digital event
6. Aderra briefed on the merchandising opportunity
7. Origin Digital briefed on any outside broadcasting requirements for the live feed
8. Events created for VOD content from all other stages and rights agreements modeled in CloudChannel