Digital Brand Media and Marketing Group Inc (DBMM)

[davidam]

Huge part of the shareholder letter
Wonder what a big endorsement will do when cloud channel goes live

From the letter:
We’re also working with Aderra to identify a Billboard artist to endorse our products bringing an established fan base, other artists and the wider creative community into RTG’s suite of products. Artists like 50 Cent have already demonstrated the power of endorsements and we intend to emulate this success for all of our benefit.

Look at Aderra's client list
http://aderra.net/clients.html

Steve Baughman is the co-principal at Aderra. Steve, a Grammy-winning audio "genius," is the key to the talent access. He brought in 50-Cent, Lady GaGa, all of Universal Music . 50 Cent is GodFather to one of Steve's children. An example how Steve has developed personal relationships with his clients