Digital Brand Media and Marketing Group Inc (DBMM)

[davidam]

Very important part of Dom's recent blog about Original Data an Accenture company

Origin Digital
We partnered with Origin Digital using a strategic alliance because we are both operating in the same horizontal market, but RTG has a specific interest in the music vertical market which enables both businesses to align to offer a product through collaboration. Our technologies combine to offer a product that neither could offer on their own and no-one else the in the market can offer.

With Origin Digital, a strategic alliance is the way to go because there is no need to establish a legal framework for our business together. We’ve signed a services agreement that allows us to use their technology integrated into ours and we’re now able to resell each others services too. As our system and capabilities develops, there are very good reasons for us to collaborate on winning major new accounts and we are very closely aligned to them when it comes to the music industry. Furthermore, as we develop tools and technologies that are of benefit to their existing customer base, a framework already exists for those to be resold into their model. The key difference between a license agreement and an alliance is mutuality and a shared vision.