Slyestjester,
I agree with most of what you say.
Definitely, aggressive goals; definitely, need to execute.
Agree that it's different than increasing production of a single product. But I think it's easier. To increase production of a product 4 fold might well take two years just to construct new manufacturing facilities. And maybe demand will be there; maybe not. Feel confident of limitless demand in China for food.
To increase consulting and servicing fees four fold requires four farms vs. one. They may have already locked this up, 2011 vs. 2010. Nice thing about this business model is that 4x 2011 farms automatically equals 4x+ fish sale revenues 2012 vs. 2011.
Likewise cattle houses increasing from 8 to 25, not to mention sheep.
Perhaps arithmetic growth is easier in producing a single product, but geometric is easier with SIAF's approach. They do need to fully and finally prove that the fish and cattle can be grown more efficiently and be sold more profitably. Again, they are well on their way.
I view the retail franchising as a potentially huge bonus, and a smart one at that, creating a virtuous circle for franchisees and JV partners.
But even if the retail business, scheduled for 2012 were a bust, but they met wholesale revenue numbers, the company would still be way, way ahead of where they are now.
Glad we're betting the same way.
