SPQS
More NEWS out!! 7/27/11
Fielding Eyewear Announces Decision to Expand OptiXtras™ Product Line for Mass Market Distribution
Sportsquest, Inc. (Pink Sheets: SPQS) / Fielding™ Eyewear (www.FieldingEyewear.com) OptiXtras™ (www.OptiXtras.com)
Sportsquest/Fielding Eyewear announced today they will expand their OptiXtras™ (OPX) brand to include a plethora of new proprietary eyewear and accessories in order to increase category sales and overall market share across multiple distribution channels. Until now, the only product in the OptiXtras™ line was the OPX Clip-On NiteReader™, an OEM version of the Fielding iBeemz™ Reader Light. The OPX NiteReader™ was initially developed for the Canadian market for the Staples® stores. Fielding marketing execs realized early on that their Fielding brand strategy of offering a mid-priced, quality made product (with an Unlimited Lifetime Warranty) to high-end sporting goods boutiques, sporting goods chains, and mega retailers such as QVC, would limit the opportunity to find success selling the same product(s) to the lower margin mass merchant drug chains, office supply stores, and convenience store chains.
Fielding Eyewear Brand Manager, Jim Spangler, says, "Whether it's a customer of QVC, Bass Pro, Cabela's, or Gander Mountain, we'd never jeopardize the integrity of the customer-to-retailer relationship by selling the Fielding brand to a 7-Eleven or other mass merchant". Spangler added, "After careful research and consideration we've opted to expand the OptiXtras line, which already has an existing customer base and create a comprehensive line of OPX eyewear (sunglasses & readers) & accessories for these mega-discounters (and direct mail catalogers) that are searching for unique items at a commodity pricepoint”.
"When asked how the High-End Sporting Goods Stores or perhaps a mega retailer like QVC will react to this kind of news, Fielding President, Greg Vaughan commented: "When we introduced the iBeemz to QVC earlier this year, we let them know that we would be marketing both brands. In fact they selected the Fielding brand as the best fit for their customer. Because of the Fielding iBeemz™ debut success, they've already re-scheduled us again for Q4 of this year". Vaughan also offered: "While we'll continue a focus on our marketing efforts to the 'sports-sector', we also realize the massive potential with the drug, grocery, and variety chains. As we monitor the market trends of the economy, we can't overlook the unique sales potential of our patented products to the lower-margin retailers, such as the 80,000+ Convenience Stores (C-stores) in the U.S. alone." Having previously been involved in building a multi-million dollar “C-Store Program” for a Fortune 500 company, Vaughan gets particularly excited about this category: “Not only will the OPX line be a great fit for that consumer, there’s just simply so many retail outlets in that industry. Expanding the OptiXtras/OPX brand is simply a logical next move for our company".
Fielding also manufactures Fielding Sunglasses, Fielding Optiflage™ Sunglasses, Mossy Oak® RX3 Shooting Glasses, Mossy Oak® CamoReaders™, Fielding iBeemz™, Fielding iCordz™, Fielding TIO Microfiber Cloths™, Fielding Anti-Fog TIO-Wipes™, and Fielding Neoprene Utility Cases. (www.FieldingEyewear.com)
Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.
