CONVENIENCE TV IN ACTION
Advertisers
Convenience TV provides an advertiser access to millions of consumers where and when they are shopping.
Convenience TV programming allows the advertiser to pinpoint the exact demographic they wish to expose their products or services to, with complementary programming designed to attract the consumers' eyes to the screens.
Convenience TV can broadcast ads across their entire network, designate specific regions, cities or even deliver them to an individual location allowing advertisers the ability to launch very specific demographically targeted campaigns.
Explosive Advertising Market
C-Store creates private TV networks allowing clients to take advantage of the $3.7 billion a year “Out-of-Home” advertising market.
•The Fastest Growing source of Ad Sales Revenue in the U.S. is Individual Captive Audience Networks (ICAN s).
•The Lowest advertising cost per thousand for a targeted, captive audience with great demographics.
•Engaging content captures and keeps attention for better advertising results.
•11% industry growth in 2008.
•15% projected industry growth in 2009.
•$308,000,000 PROJECTED industry Revenue, by 2012.
C-Store Network offers attractive advertising values and demographic targeting.
•C-Store Network Advertisers access millions of consumers per day, right where and when they shop.
•Advertisers can carefully pinpoint their chosen demographic audience with accurate, effective consumer targeting.
•Advertising can be demographically targeted to a precise individual location, a specific geographic region, or to the entire network.
•C-Store Network offers a very attractive advertising value with the lowest CPM of any major advertising channel.
Clients Share the advertising revenues generated by the ICANs in each retail store. Clients can also use part of the airtime to promote their own products and services without additional investment costs.
Revenue Sources
• Ad Sales
• CD & DVD Product Sales
• Music, Game and Ring tone Downloads
• Outbound Text Messaging campaigns
Advertising Opportunities
• 15 & 30 second full-motion video
• Side-kick ads next to engaging content
• Targeted ads that vary by demographics, location or time of day
• Directional tags that point viewers to nearby retail locations
Retailer's
Convenience TV provides a networked platform connected to flat panel screens strategically placed within a customer’s store.
Convenience TV’s philosophy is based on content driven programming designed to create a new and unique consumer experience.
Convenience TV’s unique programming strategy provides demographically targeted content while at the same time interfacing the retailer’s marketing calendar to increase same store sales and allowing the retailer to communicate directly with the customer.
Captive Audience Networks
C-Store is positioned to take full advantage of this burgeoning new market by pairing retailers and advertisers with their own TV networks.
C-Store NETWORKS, A Nevada LLC, provides their corporate clients an in-location flat screen TV display system. These individual Individual Captive Audience Networks (ICANs) deliver both entertaining content and targeted advertising to each retail location via the Internet. The programming can be updated quickly, delivered in real time, and tailored to meet the specific client’s needs. Results include increased sales, customer enjoyment and brand reinforcement. If you shop, dine, or have your car washed, you will experience Out-of-Home (OOH) advertising.
Advertisers are anxious to be a part of this explosive in-store media program. Advertisers searching for better and more measurable ways to promote their message are increasingly turning to out-of-home advertising. Advertising results can be accurately tracked while the retailer retains control over the content displayed in their store.
Market Potential
Digital out-of-home screens in a retail environment have capabilities that simply cannot be achieved by static displays, including tripling the consumer’s attention at point-of-purchase.
The indoor-venue digital signage segment is expected to reach $3.8 billion by 2010. The unit growth rate for the indoor venue market looks even more bullish, with predicted increases to 1.7 million units in 2010. The continuing decline in network television viewership levels is prompting advertisers to look elsewhere for new vehicles to reach
consumers— most notably to digital signage and professional displays. The last new source of advertising inventory to reach Americans on this scale was the Internet. According to Arbitron’s 2004 national media usage survey the current reach of Out-of-Home (OOH) as a medium equals that of the Internet in 2004. Increasingly one of the biggest drivers for the digital signage and professional displays market is coming from advertisers’ adoption of out-of-home options to broadcast their message. The advertising-based digital signage network packs the greatest potential in terms of both volume and scale of investments. As of 2009, digital out-of-home video as a medium reaches more than two-thirds (67 percent) of American adults in an average month. That translates into more than 155 million unique U.S. residents aged 18 or older, according to a new survey published by broadcast media research firm Arbitron Inc.
Hotels and Retail Stores are successfully using this medium to portray an upscale, progressive image.
