A few questions about this, open for anyone to discuss: (you may not be allowed to answer these david, in which case feel free to plead the 5th)
When you say "awareness partners" are you referring to chartpoppers and the like? I don't necessarily discount news if it comes through them, because real news is real news. But most people that get invited into a stock through "marketing" firms like that are mainly flippers looking for an exit point as soon as they get in. They wait for the big announcement from said marketing service, buy into it with all the others, wait until it gets high enough for them and then hit sell. This is not what we want, right? We want people to invest, not flip. Rarely is the case that a stock goes consistently up over time, there are bumps in the road. And with these types of flippers (not investors), who were lured here by a marketing machine, those bumps are going to be much more pronounced and stock price much more volatile until we "shake them out" (thus negating the point of using said marketing service).
Second, are we talking big (albeit one-time) costs here when you all of a sudden partner with 15 awareness partners? I know the books have been closed for the recent quarter (financials due in like three weeks), but couldn't the money be better spent. How about, say, on a share buyback before the stock price goes up? If they know it's undervalued, take 10 million shares (only $100k) off the O/S. If its going to be a continued campaign (hopefully we never see single digit cents again), then why would they delay on the share buyback? Unless they do a huge purchase the day before, set a new floor around 3 cents, then start running their PR campaign from the 3's (I drooled a little when I typed that). It certainly won't make sense to do it after awareness campaign is running though. Do you think this is the best use of available money?
Finally, if CloudChannel is one of the cornerstone's in this company, and the piece of string is still a little long, how are they going to sustain the PR campaign while still keeping as much of a competitive advantage as possible? It seems that they would have to divulge something to investors about CloudChannel as opposed to saying its revolutionary yada yada yada (because that will sound like hype, and make this look like a pump). You hit the nail on the head when you said it comes down to quality news. Is Audigist going hard launch yet? Is Aderra locked down with a few artists for the partnership with RTG? Is CloudChannel ahead of expected deadline? If we're a ways away from quality news on pretty much all fronts, then I think that this campaign may be a few weeks away still, not to get anyone discouraged. But they need to wait until they can keep momentum going, so they need to have more ammunition ready. If they start now, and the CloudChannel press release is the crowning jewel, what will fill the newswire in the meantime? ArchiveGO? They have the ammo, it just doesnt all seem ready now. But I could very well be wrong.
Lastly, what would everyone here consider a success? Year end projection anyone? First quarter of profitability? Will we hit half or more of our 8MM revenue hope? Any guesses?
