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Wednesday, June 15, 2011 8:10:53 PM
I agree with your opinion mdb1. This ploy has been done before with great success (over $300M in sales and the execs never knew how we got in the door). I didn't know about the TRW tests but going into GE for "testing" when you already know the outcome is pure genius in marketing. This is a good chapter in the next book "marketing for people that don't have the money to market" or "getting to the executives through the back door".
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