Bourque Industries Inc (BORK)

[Flatcat]

Another example of genius by John Bourque. If you can't get an audience with GE executives then get in their door for less than the price of a plane ticket. Now GE has data to look at and ponder. This is GE's business. They won't ignore the data. Fishing with John Bourque would most interesting. He could probably get the fish to jump into the boat.

I agree with your opinion mdb1. This ploy has been done before with great success (over $300M in sales and the execs never knew how we got in the door). I didn't know about the TRW tests but going into GE for "testing" when you already know the outcome is pure genius in marketing. This is a good chapter in the next book "marketing for people that don't have the money to market" or "getting to the executives through the back door".