CALGARY, ALBERTA, Jun 13, 2011 (MARKETWIRE via COMTEX) -- E-Debit Global Corporation (OTCQB: WSHE) announces that it has finalized its E-Debit International Inc. national marketing program.
OVERVIEW:
"As previously announced and in partnership with the Canadian Interac Association, (a debit transaction world leader which developed and operates the Canadian National network of two shared electronic financial services: ATM transactions and debit transactions) and ACI Worldwide Solutions Inc.'s, Base 24-eps 'On Demand(TM)' hosted Switching Platform, E-Debit over the past 16 months, has established an unparalleled 'end to end' payment delivery and processing solution built on the foundation of its ATM and POS networks experience.
"In addition, our investments into securing state of the art technological expertise with our equity stake in E-Backup Inc., has allowed E-Debit economies of scale allowing for the cost effective technical development, speed in facilitating the standardization of our payment platforms and consolidation of hardware components and human resources.
"The introduction of EMV (the payment and security standard for interoperation used for authenticating credit and debit card payments at chip enabled terminals developed for payment systems by Europay, MasterCard and Visa and introduced by the Interac Network) was a technically challenging transition," stated Doug Mac Donald, E-Debit's President & CEO, "and with our completed certifications, we now have the opportunity to move our focus to growing our business operations.
"The introduction to our leasing and exchange program has been very successful to date. This has resulted in increases to our per ATM revenue and site evaluations of a minimum of twenty percent (20%) with averages of forty to sixty percent (40-60%) being experienced on the initial lease placements and will form the backbone of our marketing program both for ATM and POS replacement due to EMV upgrade requirements.
"Built on our legacy distribution network, augmented by our joint venture marketing agreements combining Capital Six Limited and Great West ATM/POS and the advancement of our Matrix based distribution system, we are now able to commence an expanded marketing system and program focusing on our historic revenue market of ATM and POS sales, placement and leasing. In addition, our equity position within the prepaid marketplace with Smart Pay Inc. combined with our EMV certified processing capabilities, have expanded our marketplace product lines which have the benefit of significant PRICE POINT ADVANTAGES BOTH FOR OUR DISTRIBUTION NETWORK AND E-DEBIT.
"We have worked very hard at building a supporting infrastructure to support our marketing arm at a significant cost to the company. I am excited about the potential that is presently in front of us, not only in our historic business lines, but in the payment processing and prepaid, debit and credit business space originating in North America and expanding worldwide. Our expectations reflect our historic residual revenue experience with the ATM/POS replacement and anticipate similar returns on our efforts of the past year and a half," added Mr. Mac Donald.
