Wave Systems Corp. (fka WAVXQ)

[Escrow56]

One definition of insanity is doing the same thing over and over and expecting different results. There are enough people at wave that they should be able to utilize different marketing techniques. If your sales effort has not been as successful as it could have been you need to make changes at the highest levels in the sales department. It may mean dividing up the market into large (their current effort), medium (headed by a different person) and small. You need diversification of the sales effort. The current effort may be going according to plan for the eventual adoption by the big boys but there are too many companies that have never heard of Wave. I spoke to someone high up at Sony. Wave who? You need new creative ideas at the top. Sales and marketing can go flat and stale if there is no new blood and energy. It does not matter how good the current people are. New ideas, new energy. Things like big ads in the relevant magazines, billboards in major cities, whatever. A hot air ballon over the capital. TRY SOMETHING NEW !!!!