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Alias Born 05/18/2011

Re: paulmcmu post# 72513

Friday, 06/03/2011 11:27:00 AM

Friday, June 03, 2011 11:27:00 AM

Post# of 82680
for a goof ill answer your question quickly. season is over and has been for a while. we are in process of producing the new collection. last season went well and you will have opportunity to discuss with stacy on the call. the swim business is seasonal as im sure you understand. si happened late february. it opened new doors as well as created opportunity moving forward. some big names are now not only more aware of the inca brand but will hopefully be placing sizeable orders at the show in july. the way it works in the industry is you have the show in july.....start taking orders till end of august. then we go into production and see our numbers moving forward based on orders placed. our business is about branding and building. as much as we would like to see quicker results unfortunately the industry just doesnt work that way. sales increased year over year. its a good start. now its time to hit majors/department stores and get some real orders with high volume. in over 100 stores in 2 years is only the beggining. we hope si as well as our growth in the industry with the name recognition translates into larger sales moving forward. look forward to explaining business model better next week. have a nice weekend all
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