Thursday, June 02, 2011 11:17:14 AM
Rather than spend the time, effort and money to build the relationships themselves, they can go through GCP and most likely through a revenue share model, gain access to the thousands of existing clients they already have.
They ship the product to GCP and then share the distribution costs with them as they export them to their customers. It's a good plan imo. With the ridiculous markup on pharms, there's plenty of profit to go around.
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