BAB, Inc. (BABB)

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BAB, Inc. Launches New Breakfast Sandwich

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Press Release Source: BAB, Inc. On Tuesday February 15, 2011, 10:58 am EST

DEERFIELD, Ill.--(BUSINESS WIRE)-- BAB, Inc. (OTCBB: BABB) today announced the official launch of its new “French Toast Breakfast Sandwich” in participating Big Apple Bagels and My Favorite Muffin stores nationwide. Available all day, as are all the chains’ breakfast sandwiches, the French Toast sandwich represents “bagel comfort food” at its finest. The delicious sandwich starts with the “French Toast” bagel that tastes just like its decadent cinnamon- sugar flavored namesake. The bagel is then toasted and buttered, after which a sausage patty is nestled between the two halves. Scrambled egg can be added at the customer’s option. Last but not least, the savory sandwich fillings are drizzled with a warm maple flavored syrup. The customer receives a cup of additional warm syrup to be used as a dipping sauce. Leslie Walters, Director of Marketing for BAB, Inc., comments on the new product introduction. “These days breakfast items have become such an important part of restaurant product offerings. This sandwich is hearty warm comfort food and a perfect addition to our assortment of already-popular breakfast sandwiches.”

BAB, Inc. operates, franchises, and licenses Big Apple Bagels ®, My Favorite Muffin ® Jacobs Bros. Bagels ® and Brewster’s ® Coffee. The Company’s stock is traded on the OTCBB under the symbol BABB and its web site can be visited at www.babcorp.com.

Contact:

BAB, Inc.
Leslie Walters
Phone: [phone] Fax: [phone]
www.babcorp.com