$MXMI Target Markets
Luxury Transportation - America is enamored with luxury automobiles and exotic and classic cars. There are no less then 15 different shows on various broadcast and cable television. This demographic is one of the highest valued in the advertising business. Luxury yachts, boats, and motor coaches also fit in this niche market. The global automobile industry is a multi-billion dollar market that continues to grow. The United States is the largest and wealthiest market in the world for high-end vehicles and has been experiencing phenomenal growth since 1997 in the Ultra-Luxury/Prestige Sports Coupe and Exotic/Super-Luxury Automobile markets. Sports car manufacturers who produce Ultra-Luxury/Prestige Sports Coupes such as Porsche, Ferrari and Jaguar are anticipating a return of greater demand, and manufacturers have stepped up production and introduced new models. The Exotic/Super-Luxury Automobile market is approximately $1.5 billion annually while the Ultra-Luxury/Prestige Sports Coupe market enjoys over four times the sales volume or approximately $3 billion annually.
News and Information - The news and information marketplace has changed radically in just the last few years. It is estimated that 60 million Americans receive news on-line daily. CNN the leading on-line news provider has 35 million unique visitors each month to its news site. The on-line Entertainment and Sports market is really several markets which are merging quite rapidly. There are an estimated 50 million on-line sports fans in the USA and at least 100 million on-line consumers of music and video. The general news and information market is growing rapidly, more so in social networking communities wherein the consumers share a social context. For general consideration of the on-line news and information market one could easily estimate a total market in the USA of 50 million daily consumers and a potential advertising pool of $50 billion a year by 2014 according to a number of estimates. Videos and information upload to social sites have had general news and information relevance, forcing mainstream media networks to consider the video social networks as part of the on-line news and information market.
