$MXMI Acquisitions and Valuations of Content Websites and Blogs
TechCrunch often talks about the huge Internet acquisitions that are seemingly made every week. Youtube sold for over a billion dollars, Bebo sold for $850 million, etc. While those big acquisitions get all the headlines, there’s a very active market in buying and selling smaller websites that doesn’t get nearly as much notice. For every Youtube that has tens of millions of users, there are thousands of websites with smaller, but attractive audiences.
While looking into the market for buying and selling smaller websites (generally with price tags under $1 million), there’s a huge discrepancy in valuation metrics that smart investors, including Max Media, can take advantage of these market discrepancies.
