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AURI
Auri, Inc., (OTCBB: AURI) www.aurifootwear.com, announced today that the Company has been highlighted in a Forbes.com article as a follow up to the 2009 magazine article titled, "America's Most Promising Companies."

In 2009, Forbes went on an exhaustive hunt for dynamic, privately held businesses with truly scintillating growth prospects. The best constituted Forbes' collection of 20 of America's Most Promising Companies and Auri Footwear took the #8 position. The follow up article highlights Auri, Inc., (formerly Auri Footwear) and provides an update including "a reverse merger to go public and a recently sported $52 million market capitalization."

To view the article in its entirety, please click on the following link:

http://blogs.forbes.com/brettnelson/2011/04/19/americas-most-promising-companies-where-are-they-now/

About Auri

Auri designs and markets fashion footwear for men and women, fusing performance engineering, innovative designs and advanced technical materials. Crafted with Italian leathers and hand-burnished finishes, the products incorporate a seamless fusion of next level technologies including active suspension systems, compression control and anti-fatigue, removable foot beds, Outlast® temperature regulating linings, Liquicell® ultra-thin liquid-filled interface technology, and encapsulated gel technologies. For more information, please visit www.aurifootwear.com.

Statements in this press release which are not purely historical, including statements regarding Auri, Inc., intentions, hopes, beliefs, expectations, representations, projections, plans or predictions of the future are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements involve risks and uncertainties including, but not limited to, the risks and uncertainties associated with the adoption and retail acceptance of the Auri brand, ability to open additional door, the company's ability to raise future capital for growth, ability to expand into other product offerings, ability to consummate a strategic partnering arrangement or license deal and ability to meet the initial listing standards of a national stock exchange. It is important to note that the company's actual results could differ materially from those in any such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks and uncertainties associated with the effect of changing economic conditions, trends in the products markets, variations in the company's cash flow, market acceptance risks and seasonality. The company cautions investors not to place undue reliance on the forward-looking statements contained in this press release. Auri disclaims any obligation, and does not undertake to update or revise any forward-looking statements in this press release.

SOURCE Auri, Inc.