Dermaxar Inc.(fka DRMX)

[Deewar25]

thanks for the summary and the reasoning behind it all - I understand the desire to go private again and I suppose the norm is to 'just do it' for x cents/share...seems a pretty odd way to go about and of course you would have to understand how it would look from an investors point of view when this wasn't 'explained' publicly and the buyout company happens to be yours.

I understand your concern as a business owner, but I don't believe your image will be harmed at all from this in terms of the business end of things. For 1, if someone wants to know about the company, they will google Euoko - the first 7 hits are exactly what you want. Only the 8th hit is undesirable and it would be advisable for you to get to the bottom of who posted it since that is the only thing that started the chaos you saw last week:

http://www.prweb.com/releases/2011/01/prweb5012604.htm

Either someone within the company (perhaps overseas as it does claim to be from Hong Kong), or perhaps someone that frontloaded shares to dump on unsuspecting types set that up. I saw right through it as a fake PR just looking at your balance sheet, but of course it was impossible to get anyone here to believe that until you released the official PR clarifying.

2. Any 'image' you are worried about in terms of the last few days only relates to penny traders. I am guessing none of them were planning to buy your products in the first place as 99% of them likely never even heard of the product brand. This is not the focus group you would have any concern about as a business owner.

My only comment would be about Fiona, you worry about image, and obviously she probably had a pile of calls and was getting frustrated, but she was rude immediately when I called, wondering why the hell an investor would be calling since Euoko was private, barely even let me ask a single question, and in the end didn't even acknowledge what Dermaxar was even though she was supposedly the one writing the PR's for you:

http://finance.yahoo.com/news/Tatler-Pacific-Acquires-iw-2166432059.html?x=0&.v=1

If she was there to just let me ask questions (after all, that is what IR does), then mention, sorry, that PR regarding $72 million buyout was not authorized by the company, this could have been much smoother for you in terms of the public judgement.

Anyhow, hopefully you can move on with things and turn your company around. Good luck.