Bioelectronics Corp (BIEL)

[kidnova]

That was back when BIEL had a Canadian distributor, which they no longer do. There is a reason that the manufacturer-distributor-retailer model exists and is used by the overwhelming majority of businesses, and that's because it WORKS. It is incredibly inefficient for a company the size of BIEL to try and distribute their own products to retailers. Online, sure no problem, but placing them in brick and mortar stores simply requires to much time and too many resources. Distributors already have those relationships and contracts in place. BIEL bringing their distribution in-house wasn't a choice, in my opinion, it was an act of desperation. If they are able to find a strong distribution partner in Canada, or the U.S. if FDA approval does indeed happen, then they will. I guess I should put the IMO disclaimer here, so, IMO.