I asked SS last year at the annual shareholders meeting why they weren’t allocating more resources and energy into marketing (particularly if there were any efforts of teaming up with someone like Dell for a campaign), because clearly there’s an awareness issue for which there’s hardly an excuse for this day and age. He gave me a wholly inadequate but expected round-about answer about all the efforts they were putting forth towards marketing and what they were allocating towards that end.
But an even bigger question, and perhaps someone here can answer, or maybe has even answered, but isn’t it in the TCG members’ interests to get the word out? Wouldn’t it be a great mass marketing ploy to get a commercial with several of the group’s higher profile members’ CEOs, in a 30 second commercial clip on prime time television to say that we already have the tools to end today’s breaches and hacks; to end the countless billions of dollars lost and identities compromised/exposed? And how the TPM/hardware solution is already here. Perhaps they could have some high profile executives like Bill Gates and a few others say a few words towards this end; And to do it in the general broad-stroke kind of way in which many of today’s commercials are made, bordering ambiguity, but just informative enough to catch your attention and make you curious; Ending with, “please, look at our TCG website, and see how these solutions can potentially save you millions or more.”
Why is the TCG group as a whole not coming up with advertising campaigns for what they’ve accomplished already? Can’t somebody take the lead on this where all members (contribute even, and)stand to profit? Or would this evoke too many questions on what measures the members themselves have adopted?
Just some jumbled late night Sunday thoughts, ideas, and questions (as frustration mounts) on where it’s all gone wrong on the marketing front…
