ISME licensing agreement news of its PSG Energy drink -- International Sports and Media Group Signs Licensing Agreement with Prestigious French Soccer Team, Paris Saint Germain
Thursday April 21, 8:01 am ET
LOS ANGELES--(BUSINESS WIRE)--April 21, 2005--International Sports and Media Group, Inc. (OTCBB:ISME - News), a sports and news marketing communications firm, announced today an exciting new licensing agreement with Paris Saint Germain (PSG) of France to create a line of energy drinks branded towards the PSG team and its supporters. The agreement will see ISME market, distribute and sell PSG Energy. PSG Energy will be sold in select retail outlets throughout Paris and suburban areas, including in the official Paris Saint Germain retail outlets both in the Parc de Princes Stadium and Champs Elysees.
Yan Skwara, President of International Sports and Media Group, Inc., said, "This is an exciting contract for our company and our shareholders. PSG is one of the top soccer clubs in Europe with a glorious history and a solid fan base. The energy drink market is a 10 Billion-Dollar market worldwide and ISME has identified a niche in focusing on building brand name energy drinks for professional soccer clubs worldwide. PSG Energy will be marketed throughout the city and we are currently in talks with a number of distributors and retail outlets to carry the drink. The deal can see millions of cans sold utilizing both the fan base and size of the Paris market. ISME believes the deal can bring millions in revenue in total, which will benefit PSG as well as ISME shareholders."
Skwara continued, "We will build a following for the drink using a local marketing firm which will assist in promoting PSG Energy, including the use of the teams logos and players images as per the licensing agreement on point of sales posters, and PSG Energy life size displays. The bottom line is PSG fans want to support the club and at the same time they want a drink they can enjoy and so PSG Energy is a perfect fit. We think over the next twelve months this can equate to several million in sales of the product considering the fact that the fan base is extremely loyal and we have a very good tasting product to offer."
About International Sports and Media Group, Inc.
International Sports and Media Group, is a sports and news marketing communications firm focused on increasing brand awareness using its expertise in the sports and media sectors, with services including marketing, product development, branding, corporate communications, public relations, hospitality, sponsorship and the new Premium Text Messaging Sport and Media marketing programs from Smart SMS. For more information on the Company, please visit www.ismg.info or www.ussocceruk.com.
International Sports and Media Group, Inc. (OTCBB:ISME - News) is a fully reporting issuer.
About Paris Saint Germain
Paris Saint Germain FC is the biggest football club in France along with Olympique de Marseille. It is also the younger one, born in 1970. It was a fusion between two small clubs: Paris and Saint-Germain. PSG has a long history of Championships that include the French Championship, French Cup, Ligue Cup, and the European cup. Last season, PSG won the French Cup and finished second in the Championship. PSG fan base is extensive totaling 2 millions fans in France, 55% of them living in provinces far from Paris. PSG Merchandising, 100% owned by Nike Inc., develops all the merchandising under licensees. There are 38 licenses developing and distributing PSG products in France and Europe.
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