Because it makes better sense to buy a company's interest while running a deficit.
Dilution is just another form of borrowing, you are borrowing from the shareholders,
Business 103; A company buying back shares is viewed as a negative for, the pps increases because investors view a buy back as a sign of prosperity ie; that a company is doing well also, buybacks may also be used to signal and/or take advantage of undervaluation. If a firm's manager believes his/her firm's stock is currently trading below its intrinsic value he/she may consider repurchases. In layman's terms; if a company buy's back shares @ 20 & the pps increases to 30, the company looses money because the pps increased from where they bought at.
because there are less shares on the open market. It's by far better to just increase the a/s & dilute them while running a deficit, then to have less of what more people want
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