"Over the last four weeks the wholesale cost of fuel has increased approximately 22% due to the sharp increase in the global price of oil. However, due to the nature of our business, this has translated into a corresponding increase in sales revenue with little to no impact on profit margins . Could someone please tell me what the big deal over the news is when there isn't even an increase in profits? Even if you are basing on raw revenue, the increase was only 22% and the stock is already up 22% today so why would we expect it to go higher?