Digital Brand Media and Marketing Group Inc (DBMM)

[davidam]

Why the Aderra & CloudChannel deal is important for Live Music

The breaking news yesterday that Aderra Media Technologies is working in Partnership with RTG Ventures streaming media monetization technology, CloudChannel is a giant leap in the potential salvation of the venues that Feargal Sharkey talks about and how live music can commercially embrace the digital age.

Aderra records any live event, concert or performance, duplicates thousands in minutes, which are then available for sale on custom branded flash drives before the audience has left the venue. The potency to Aderra is added by CloudChannel. CloudChannel changes the traditional media license model by providing media rights owners with the tools they need to mass-syndicate content themselves. CloudChannel is designed as a syndication system that streams content to any internet-enabled device. The Aderra & CloudChannel partnership is all about generating content that can then be monetized using a cloud-based service.