NEWS,
International Drug & Explosives Detection Company IDenta Corp Announces Agreement With Red Orange Company
Today : Monday 28 February 2011
IDenta Corp. (PINKSHEETS: IDTA) CEO Yaacov Shoham announced today that a marketing agreement has been signed with Red Orange Company based in Dubai.
Mr. Shoham was in India last week for the second time in the past two months to penetrate the markets of the Arab countries in the Middle East and to continue to penetrate other markets in India itself (India is one the largest markets for IDenta's different products).
During the five-day business trip, Mr. Shoham met and finalized the agreement with Red Orange company.
Red Orange (www.redorange.com) is a company based in Dubai with large branch offices in India, Afghanistan, Iraq, Sudan and USA.
Red Orange has very strong connections in law enforcement and specifically with the military agencies in a very large area from Sudan in the west, to Afghanistan in the east. IDenta Corp. business relationship with Red Orange started a year ago, when the company began purchasing IDenta's products. The meeting took place in Trivandrum, Kerala, India. (one of Red Orange's main offices is in Trivandrum).
During the visit, Red Orange arranged meetings with the Chief of Police of the State of Kerala (a state with 32 million inhabitants) and with some other high positioned police officials of the state of Kerala. In Trivandrum, Mr. Shoham attended five meetings, and the Chief of the Police and other officials decided to purchase IDenta's products.
Red Orange has also been able to arrange a very important meeting in Delhi (capital of India) with the head of the National Investigation Agency (NIA). The NIA is a law enforcement agency dedicated towards countering terrorists anywhere in India at any time.
At the meeting, the head of the NIA decided to purchase IDenta Alert explosive identifiers to be tested in the field by the NIA agents. Also the head of the agency has appointed one of his aides to be in contact with Red Orange.
"The five-day business trip was a very successful trip. The markets for IDenta's products in the Middle East and India area are huge. The potential for the products are in many, many hundreds of thousands of kits per year and probably much more. Red Orange company is a best business partner for IDenta's products in this large area because of their vast connections with the law enforcement and the military agencies," commented Mr. Shoham.
