Well, it's one way for an author to make some money.... Come up with your own quantitative potential performance indicator, then do a search to find companies that fit it. Write the article, drop in the names of the companies found in the search, and sell the article to as many places as you can. Never mind that each circumstance is different, and that this potential indicator may be meaningless. That would be too much work and you don't need to do it to sell the article!
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