Bioelectronics Corp (BIEL)

[uksausage]

read the updates and press release regarding Canada.

since the company took over the responsibility for distribution there (and in UK) from a third party they have been doing a lot of activity including TV appearances by brand managers.

There is a pharmacy distribution agreement in place which I think was starting in one location and now may be spreading out. These deals take time as you have to prove demand for product

the parallel DRTV, print ad and TV spots are perfect to keep awareness up and get sale off the shelves of pharmacy working.

Expect to see some numbers form DRTV and ads in Q4 numbers Q1 is where the pharmacy sales should start to happen.

Update sounded a bit like they have some issues in supply as well, which tied with the Scarsdale appointment is both pleasing (got sales higher than expected) but also worrying as they need to be able to supply much larger numbers once FDA is passed.