Friday, February 11, 2011 7:34:55 AM
Cyberlux's problems all stem from having not having an effective Marketing Plan. There was really no marketing plan at all. The company under the older CEO took the "Field of Dreams" approach thinking the customers would just come. Compounding that there was no prior relationship with the most likely customer(s) which took a few years to realize even under the current CEO. Back to the absence Marketing Plan.
The current CEO had no marketing or sales background (he's an operations guy) but is a pretty smart guy who's learning as he goes along. The question is can he gain enough revenue to offset losses to sustain the operation long enough to become profitable; year to year profits greater than losses.
For the "contracts" stuff. There is a chance not all will be fulfilled and it may not be Cyberlux's fault but that the National Guard could cancel remaining orders due to budgetary restrictions and changes. If orders were shipping it'd be good news the market would accept and welcome. A lot of the NG mission and directives are in a state of flux (border patrol and drug interdiction playing more major roles).
Overall, Cyberlux is just doing what our government has been doing. Printing money; they just print stock. The value is going down appropriately. It's expected. It's a crap shoot!
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