Digital Brand Media and Marketing Group Inc (DBMM)

[davidam]

This is a re post from the other day in case anyone missed it because of the non sense

Had a question from a potential new investor today I want to share. I think when most look at this company they ask the same questions . I hope some new readers find this beneficial
I asked the company to answer it rather than myself

First the question:
I guess I don't understand the technology well enough to know which aspects of the it needs protection. For example, why would an artist need/want to use RTGV's service, when they can use TuneCore, Bandcamp, iTunes, Napster, or Amazon to make money off their music without a label company. Perhaps I'm stuck in the "download" mentality. When instead I should be thinking "streaming"... like a video music version of Pandora?


Answer:
There are a few fundamental concepts raised by your new investors that are easy to answer and important differentiators for RTG. The industry genuinely is liking what we're doing. Today, our specialists met with one of the biggest labels in the world. They get dozens of approaches a week from new ideas which they reject out of hand. They told us that we're different and that we're addressing an area that's interesting. We've been invited back to make a specific proposal. Most companies don't get through the door.

The first key concept is that all of the sites mentioned are download sites. Above the bottom end of the market, where Audigist lives, RTG believes the future is streaming, not downloading. Downloads were an ideal solution a few years back when the bandwidth wasn't there to create an "always on" system. Downloads are easy to pirate unless there's the kind of digital rights management (DRM) that Apple builds into its store. With DRM like iTunes, the content isn't portable. A service like ours enables consumers to access content where its most convenient for them.

The second key concept is related to the one above. All of the websites mentioned are destination sites. They rely on pulling consumers to their site in order to monetize content. RTG believes that the future is not attracting people to a site, app or TV channel, but delivering the content to the places that consumers are most comfortable being. Today, that's facebook, apps or their favourite websites. Our model is about syndicating content, not attracting consumers to one destination site.

The third key concept is that most of the "new" business models are actually new ideas ported onto the old industry. They rely either on the traditional reseller model (i.e. buy price + margin = sell price) or they are buying blanket licenses in order to stream. They key here is that there's always a third party in the mix buying, then selling content. The reason we're disruptive is we completely break this model by enabling artists and labels to set their own pricing, distribution rules and territories and then deliver the content direct to consumers through intermediaries. Rights owners control their own content rather than signing it over. We do this by redefining how the rights in media libraries are databased.

I know there was healthy skepticism of the quote I put in Monday's release about the "this is REALLY disruptive" comment, but this was a real response from someone that's been in the media industry for over 20 years. We included it in the release because we're struggling to explain to people how important what we're doing is.