Digital Brand Media and Marketing Group Inc (DBMM)

[davidam]

Answered already
The valuation is based on targeted revenues, +/- 25pct on exceeding or missing the perf targets. The conversion share issuance of common stock is based on the average closing market price for the 30-days preceding the minimum conversion date.

Because it is anticipated the pps to be far in excess of where it is now, the Company has a very shareholder friendly deal.

The number of preferred shares is 500 but value determined by methodology above. The PS number is not relevent in the scenario established, merely notional.