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Tuesday, March 29, 2005 9:52:43 AM
Playing "catchup" is no fun.
In view of the latest U.S. market figures, portions of that little interview by IBD with NOK's CFO, Simonson bear repeating:
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Simonson: "We have embraced co-branding and customization. That's a big change for Nokia. Our dialogue with some of them (Verizon and Sprint) has improved.
We had a bit of butting heads with some operators a year ago. We weren't embracing co-branding."
IBD: "About half of Nokia's new U.S. models are clamshell types. But Nokia was late realizing that many consumers prefer clamshell models. How could that happen to a market-savvy firm like Nokia?"
Simonson: "We just missed it. The signs were there. But we weren't acting on it. We were ignoring it for some reason, or were in denial for some reason.
We went through that internally, with no punches pulled. We diagnosed why we let it happen. The great thing about Nokia is we're a pragmatic learning organization."
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