Wave Systems Corp. (fka WAVXQ)

[wavoid4e]

Don't remember ever seeing something like my suggestion -

but, I think one thing Wave needs is a School House Rock-esque informational video that dumbs down encryption and engages the viewer, rather than technical mumbo jumbo.

It would be geared towards the @home consumer, not business (I'm thinking along the lines of openID and FDE storage). Although it certainly could impact a business IT buyer.

Short, fun internet videos demonstrating how a service works and "how cool" it is are persistently used by larger vendors to supports software, browsers and hardware.