"Eternal Image Announces Key Financial Estimate: Q4 2010 Sales Increased by Approximately 35% Over Q4 2009." SALES FOR END OF YEAR 2010 MUST BE HORRIABLE. IF THEY WERE GREAT THEY WOULD HAVE MENTIONED IT. THEY ONLY MENTIONED THE 4TH QUARTER OF 2010. LAST YEAR THEY MENTIONED 2009-2008. The 10-K discloses that the Company had a sales increase of 32% for Fiscal 2009 over Fiscal 2008