Eternal Image Inc (fka ETNLQ)

[Basser1]

Eternal Image Announces Key Financial Estimate: Q4 2010 Sales Increased by Approximately 35% Over Q4 2009
Net Loss Expected to Have Decreased for Seventh Straight Quarter

FARMINGTON HILLS, Mich., Jan. 7, 2011 (GLOBE NEWSWIRE) -- Eternal Image, Inc. (the "Company") (OTCQB:ETNLD), a public company engaged in the design, manufacturing and marketing of officially licensed memorial products such as caskets, urns, monuments, vaults and gift items, today announced, via this press release, a key financial estimate for Fourth Quarter 2010.

"Preliminary numbers indicate we had a stronger than expected fourth quarter," said Clint Mytych, President & CEO for the Company. "Our accounting staff is reporting that revenue from fourth quarter 2010 rose approximately 35% compared to the same quarter last year. Preliminary numbers also indicate that it was our seventh straight quarter with a decrease in total Net Loss."

Complete Fourth Quarter and Annual financials will be disclosed in the Company's forthcoming Form 10-K.