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Re: J-Rhino post# 166937

Tuesday, 01/04/2011 4:39:12 PM

Tuesday, January 04, 2011 4:39:12 PM

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Only in "traditional" 30 second ad spots. They're going more of the route of "educational" and geered more towards BtoB than BtoC with these--very smart moves. The target demographic is a lot narrower and you dont pick up one consumer sub at a time but rather convince the "influencers" who have the power to buy for many.
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