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GRDO here whats coming RE:Guard Dog Inc. Provides Year End Update
Dec 31, 2010 1:13:00 PM
Copyright Business Wire 2010

http://www.alphatrade.com/news/stories/AM/2010-12-31/BIZ/201012311313BIZWIRE_USPR_____BW5111.html

WINTER PARK, Fla.--(BUSINESS WIRE)-- Guard Dog Inc. (Pink Sheets: GRDO) provides a year-end review and update, after setting new standards in 2010 in the identity theft arena. Guard Dog has delivered a list of new products to help combat one of the fastest growing crimes in the nation. The new products were expanded to provide identity theft solutions for credit, non-credit, online and internet surveillance. In addition, Guard Dog carefully focused on markets that are high targets for the crime and not addressed by other identity theft solution providers.

Guard Dog also recorded their first national television campaign, scheduled to begin airing January 8, 2011 on Fox Business Network in 53 strategic markets and followed by additional exposure on MSNBC. The campaign will feature Kendra Todd, Guard Dog’s national spokesperson, providing consumers with important tips on identity theft and how Guard Dog ID products can provide needed protection.

To support the launch of the television campaigns, Guard Dog has stepped up its online presence with new affiliates and consumer review sites. Guard Dog has also been developing its “consumer retail program” with some of the top national outlets. The retail program includes offering the product as either a value added to existing products and services or as a stand-alone package.

Some of the main focus points for 2010 included preparation for the college market, which statistically has experienced one of the largest demographical increases for identity theft. Guard Dog’s products have been created to assist with existing on-campus programs. Guard Dog also teamed with Winvale, an established provider for government contracts, making its services available to government agencies. In addition, Guard Dog invested its attention to fraud in the real estate market, and partnered with the 3rd largest real estate brand in the nation, Keller Williams.

Forecasted numbers and accounting has been promised by Management. Those numbers will reveal the progress of the company and Guard Dog is in the process of finalizing the paperwork to release the 2010 year end figures in January 2011. Company forecasts of subscribers were based on contractual agreements that have been extended into 2011, due to technical and marketing delays. CEO Watson stated “We didn’t achieve our forecasted goals by the end of the year, and that is disappointing to me and our executive team. We have carefully analyzed the shortcomings and no one is making excuses. The bottom line is that we projected aggressive figures, and we didn’t achieve them. We have a lot in the pipeline with very large partners, and there have been delays. Some of those delays rest on our shoulders as an entire company, and this is the main reason we are beefing up our in house technology team.” Watson continued, “Although we are behind with meeting our forecasted goals, we are by no means discouraged with our results and accomplishments.”

Guard Dog has expanded their technology department to help resolve current delays. The expansion of the technology team has been an ongoing project that CEO James Watson is personally managing. An extensive search for several individuals that can provide specific areas of expertise, and work as a team to launch new products, update the Guard Dog website, and design internal backend coding for reports and ease of customer service related issues has been the goal.

“We made some big statements over this past year, and we knew it wouldn’t be easy to achieve all of our goals, but our team made the commitment to work hard and put forth a team effort to make a bold statement in a very competitive industry,” says Watson. “We put a lot on our technical team in the way of development. We have accomplished and surpassed what many of our competitors have taken several years to build. Unfortunately, there has been missed deadlines for some of our internal components. These have not caused us to lose partnerships, but it has caused significant delays with partners that we have pending.”

Guard Dog will schedule a CEO conference call for the week immediately following the release of the financial information on otcmarkets.com in January 2011. In addition to discussing the financial information the conference call will focus on topics such as, share structure, reporting status, acquisition of competitor status, forecasted revenues and the recently announced advisory board.

Guard Dog will also post an Investors Update at www.guarddogid.com/ir for specific information related to some of the topics that will be discussed.

About Guard Dog ID

Guard Dog ID provides identity theft solutions for individuals, groups and corporations to help educate consumers, offers guidelines and tips for safeguarding personal information, and cutting edge technology to promptly and effectively remedy identity breaches.

About Guard Dog Inc.

Guard Dog Inc is a publicly traded company which trades under the ticker symbol GRDO.PK. All current and potential shareholders are further encouraged to visit our Investor Relations page www.guarddogid.com/ir/ for more details regarding the Company and features in this announcement.



Guard Dog, Inc.

James Watson, Investor Relations, 775-544-7396


Source: Guard Dog Inc.