Monday, December 20, 2010 2:55:53 PM
First let me say that I'm always glad when Virtra announces sales. I commend the employees for working hard at getting and supplying Virtra customers.
That said, the 12/20/10 PR is a waste of good promotional resources, an insult to shareholders and quite frankly, the person responsible for that piece of pile should resign or be fired.
Who in their right mind releases to the press the equivilent of a sales brouchure with the words 'we sold 11 of these' written across the top?
Details, details, details? Please tell me who this PR is aimed at? How does it benefit anyone? How is this PR going to help the company gain shareholder value? Please explain why Virtra wasted 11 opportunities to strategically promote the company, marketing itself to the investment community.
I question management's ability to multitask both running and promoting the company. Seems quite obvious that Virtra's priority of promised shareholder value is dead last.
Whether it was Bob, Don, or Jed, someone needs to return to business school for a serious refresher course.
Stop insulting your shareholders and the investment community with these useless PRs. Use them to promote the company, increase PPS, and shareholder value.
Happy Holidays
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