Hi Harpola. Sorry I guessed wrong on your genderJ. Well, I really don’t know how I could make my reply any clearer, really. But I’ll do my best. While many people are aware (and I’d argue that ALL people are that aware) of HAI’s, food contamination, etc., it really stands to reason that not everyone (or even that many) would have heard of MZEI yet. While we have spent some money on PR - quite a chunk for us, but just a drop in the bucket compared to big companies like J and J, 3M, Phizer, GM, Ford, etc., it is just pre-mature to think we were, until perhaps about now, front page news - or even back page news in more widely read news media. Think about it: while we’ve had amazing results with all that we’ve done, we didn’t have a finished, “retail” product to put before the public. Look at the big car makers for instance: while you MIGHT see a prototype vehicle before it’s actually seen at the car dealership, it’s not until orders are ready to be taken and inventory actually begins to ship and it APPEARS AT THE AUTO SHOWS that you even BEGIN to see any advertising on that particular model/product. To waste much money on PR BEFORE you’re actually to that point would be futile. All it would do is perhaps get everybody excited and ready prematurely, and by the time (in our case) maybe 12 months or so later from when we began hiring serious PR firms late last year, we’re finally ready to take orders/ ship retail units, the excitement has all but died. In order for intense PR to be effective, it must have the precise, proper timing. MZEI so far, has spent about 1/10th of what ONLY ONE 30 second prime time TV spot would cost. A PR firm such as we’ve hired, can only do so much. People (meaning serious media sources) just want more “meat” on MZEI before they throw us any bones - and they’ve actually told us this. And to everyone close to the situation, we all think it’s a reasonable expectation. Yes, maybe we could have spent $200,000.00 on a few prime time 30 Second TV spots, but what would we tell them?: “Well, we are MZEI and we have a solution for HAI’s etc. etc., based on what we’ve done in our lab and in our first hospital trial, but we don’t have our gizmo completed yet nor can we show you what it looks like just yet, but we will have it finished in a few months, and then we can show it to you and let you see exactly how it works. So, please stay tuned….” So, as you can understand, it made MORE sense to invest that $200,000 in completing our project rather than blow the money on a premature fireworks show. In the MEANTIME, with our own PR and the PR firms that we’re currently using, we’re bending as many ears as will listen - from governments, to hospitals, to sports franchises, to news agencies around the world, etc., trying to get the word out as much as possible without having to liquidate too many assets in that endeavor. There will SOON be a time when we can actually send out emails, PR’s, news blurbs, etc., in which we can INCLUDE full photos of the finished, retail models, operation instructions (not unlike the UK ad that appeared a couple months ago), etc., which will be extremely more successful in getting our message across. But, it’s of the utmost importance to have ALL our I’s dotted and T’s crossed BEFORE hand - in addition to photos, and finished retail models, before we take center stage., which is what we’re presently completing. Make NO mistake, the “big boys” KNOW who we are and what we’re doing and are watching closely, following our progress intently. To say too much prematurely could also damage us, even set us back, or simply cause us to spend precious money unwisely. There are several things within MZEI that are nicely coming together currently and there’s nothing that can derail, or even hinder us at this point. Did we think that the last two PR’s would have doubled our share price? Of COURSE we did! But, when you break it down as I just have, it’s also understandable, especially in this economy, and after so many failures with other endeavors in the public as well as the private sectors over the last 10-11 years, that more “meat” is required to make people really believe in something again. MZEI is the right elixir at the RIGHT time. This will likely be one of those opportunities that could quickly escalate from .30 to $3.00 in a matter of days. Some close to the situation believe we could see $6.00 immediately after we cross the finish line. I’d think that we’d look pretty attractive to the stock market in general at anything up to $12.00 per share at that point, personally, but it’s anybody’s guess. Depending on who we choose to partner with, I suppose there’s an argument that it might could double that figure. Truly, the sky’s the limit and currently, MZEI is fueled and ready for takeoff.
