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Re: harpola post# 15949

Wednesday, 12/08/2010 8:54:40 PM

Wednesday, December 08, 2010 8:54:40 PM

Post# of 52074
You’re truly a classy lady, Harpolasmile. Thank you for the nice post. I’ll try to answer your questions to the best of my knowledge and hopefully it’ll help fill in the blanks.

No, there is absolutely NO desire to “keep things quiet until things are further along.” It was thought by everyone close to MZEI that the last couple of news releases would easily have us into the .40+ range. Everyone can (and have) speculated on what it will take to bump the stock drastically at this point. While some have speculated that there have been too many “missed timelines,” all we can say is we hate it as well, but there were many “cogs in the tranny,” and things just sometimes happen despite all efforts to the contrary. In FACT, we had the CHOICE to save about 3 months of time, but it was decided that it was in the best interest of our FUTURE clients AS WELL AS our shareholders to “not offer any wine before it’s time.” We want to present to the world THE BEST EFFORT we can produce THE FIRST TIME AROUND. We all understand that this is quite contrary to most business practices these days, but taking the high road, so to speak, is usually not the most popular way.

While MZEI COULD put out fluffy weekly PR’s and/or chairman’s messages about this, that, or the other, these seem (and actually are) cheesy at best. I remember one particular company that was thrown around here several weeks ago as perhaps being some kind of “competition” for us. After one or two of the moderators on this board actually making direct contact with that company (and it’s CEO) to unravel the substance of what they “claimed” to have accomplished. It quickly became apparent that they were simply a “name dropping” fluffy pr, smoke and mirrors, dog and pony show, not dissimilar to many commercial products sold 50 years ago to an unsuspecting (and unprotected) public. EM has been VERY careful to NOT post anything that was not considered major, forward motion news - even though there have been MANY times when it just nawed him to the bone to not say this, or try to clear up that, etc. Yes, some of us speak to him, but not on a regular basis and for sure not every week - by email or by phone. But also there are some of us who are in business - not dissimilar in many respects to many various aspects of what makes up MZEI, so when we speak to him, perhaps (and hopefully) we have a good perspective of what’s actually going on, what’s happening, what’s trending, what the MZEI guys (and galJ) are feeling, etc. There’s been much advice and comments given along the way (mostly constructive, I hope), and I think all parties have gleaned from the communication. From my perspective, and I think also from a few others like me, perhaps (and in reality, we’ve been led to believe) some of the PR hopes to “put us on the map” may have been a little premature. Many of us who have solicited some PR from the “big dogs” (and there have been MANY of us on a regular basis) have been often told “we would like to see just a LITTLE more before we put our two cents in…” So, hopefully, within the next few to several weeks they’ll ALL have “their LITTLE more,” and the fireworks will indeed begin.

Those who are BY FAR the most heavily invested here also (fortunately) are among the brightest here (and it kills me to say thatJ), and they, management, and MANY others also heavily invested here - those who post here as well as those who don’t, are ALL on the same page and we all realize that things happen for a reason and first things must happen first. It’s only when there is NOT a plan; when it is NOT executed in a preconceived way, and compromises are made under pressure and to appease the masses, do things have the BEST chance of going wrong. MANY times AsepticSure could have MUCH easier have become “a private project” and left the MZEI shareholders out in the cold, but EM has refused all those comers. One thing that “those of us closest to the Marshalls” have learned is that Ed is honest to a fault and has always put MZEI shareholders first. OTHERWISE we’d ALREADY be selling AsepticSure units - that weren’t up to the standards that we wanted to present to the world. It’s this pursuit of this hoped for “perfection” that is the hardest on Ed and the board right now and nobody feels worse than Ed that retail release won’t transpire before the first of 2011. But he (and all of us close to him as well) know and understand that what’s happening NOW is BY FAR the best thing in the LONG run for EVERYONE.

While there are some here who doubt MZEI’s leadership or Ed’s leadership abilities on this strength or that strength, he has NEVER been alone in the hard decisions. Also, to his credit, he’s always been open for input, but just like most other people, he prefers positive disagreementJ. There’s an old saying: “It’s nice to be important, but it’s important to be niceJ.” MZEI has been successful in CREATING something LIFE CHANGING. There really have been NO other bench marks or models to go by. One Fortune Five Hundred executive once said: “We are simply amazed at how much small companies and mom and pops can do on their own with limited resources, limited people, limited facilities and equipment, and without any marketing support.” With that in mind, we must reflect on the fact that we began this project only 30 months ago, have spent less that 5 million dollars to date, and have created (from scratch) and entirely new science application, a technology, a business, and a humanitarian benevolence that likely will not only change the world, but be worth many BILLIONS of dollars in the VERY NEAR future. Very, very soon, the PR’s will flow like warm honey - not from within MZEI but from every corner of the world. There is absolutely nothing that can hinder this; nothing that can derail this; and absolutely NOTHING that can stop it. The “setbacks” are all behind us now. It’s no longer a matter of time, but a matter of fact.

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