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ibrc-48m flaot-Plan of Operation.great potential,imo.:
I Brands Corporation acquires and develops niche market brands that are sold to consumers and
businesses over the Internet and/or through traditional distribution channels. The Company intends to
acquire as many niche brands as its resources will allow.
Our branded iMenu24/7, is a leading-edge, innovative online ordering software for the world-wide
restaurant and hospitality industry. Our software allows a restaurant’s consumer to purchase their meals
over the Internet and soon, their cell phone. The Company also owns the marks, domain names and
systems related to MedSpas of America.
(i) iMenu24/7 - Online Ordering
The company intends to target mid-market restaurant chains with 25 to 100 units within the USA. It will
accomplish this through efforts of direct sales, exhibiting at industry events, public relations activities and
word of mouth advertising. The company intends to license other countries to marketing companies
and/or ISO’s (independent sales organizations) that have proven capabilities in sales to the restaurant
industry.
Our market target for iMenu24/7 is restaurant owners and operators whether they are multi-national,
Fortune 500 Companies or single, independently-owned restaurateurs. Our scalable technology makes
iMenu24/7 affordable to all. Our geographic market target is the world. Our technical capabilities allow
the company to market and service its products in the USA and Canada from our Atlanta data center. The
North American market consists of some 1.1 million restaurant locations generating approximately $617
Billion annually in sales serving more than 78 Billion meal occasions annually. The National Restaurant
Associations quotes that 58% of all restaurant patrons order food for off-premises consumption (takeout).
That relates to some 45.2 Billion orders or $357 billion are take-out in the United States.
If one extrapolates a 1% market share as our goal for the North America market, this translates into a
potential 452,000,000 orders (transactions) annually and, potentially, 10,000 restaurant customers.
There is no assurance regarding the Company’s ability to achieve any projections regarding potential
revenue or potential market penetration.
Currently in the United States, only 7% of restaurants have online ordering and most of those restaurants
are chain affiliated in the pizza industry, such as Domino’s and Papa John’s.fron the Third Quarter Ending
September 30, 2010